Archive for January 9th, 2007

Microsoft Offering a free Web Analytics service

January 9th, 2007 by Fusion

Microsoft is about to launch a free Web Analytics service for webmaster. It’s called Gatineau and you can check it out on the following link:

Gatineau

If this truly will be Google Analytics’s competition, I’m hoping this is going to address several shortcomings that I’ve found in Google Analytics, particularly the notion of inaccurate counts (especially when compared with Urchin, which is ironic given that Google purchased Urchin yet dropped its core functionality), the absence of the direct referral page in the analysis review, and complexity (especially for newbies — how about simple Urchin-like reports and an advanced view?)

Google trying new advertising methods

January 9th, 2007 by Fusion

Google video appears to be trying new advertising methods, though the technique is old. Instead of integrating its video commercials before or at the end of the movie clip, Google video is inserting its ads in commercial breaks during the clip.

Nathan Weinberg points to this Charlie Rose clip from Google Video. Once you begin watching the video you’ll notice two blue boxes in the video time progress bar.

When the video reaches the blue squares,a 15-second-long commercial starts.
The blue boxes can be skipped; however, once the commercial starts,the viewer needs to go to its end to resume watching the DVD.