Google video appears to be trying new advertising methods, though the technique is old. Instead of integrating its video commercials before or at the end of the movie clip, Google video is inserting its ads in commercial breaks during the clip.

Nathan Weinberg points to this Charlie Rose clip from Google Video. Once you begin watching the video you’ll notice two blue boxes in the video time progress bar.

When the video reaches the blue squares,a 15-second-long commercial starts.
The blue boxes can be skipped; however, once the commercial starts,the viewer needs to go to its end to resume watching the DVD.

This entry was posted on Tuesday, January 9th, 2007 at 1:55 pm and is filed under Google Adsense/Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.