The main purpose in using italics in the ads is to attract more people to click on ads in a site but the question is the following: is it good enough? especially that it s already in bold ,highlight and Color so why make it even more in Italic? will it make a difference.

Sometimes too much of makeup can be harmful and the readers unconsciously won’t like it. The point is that some people might find it attractive while others won’t.

For me as a blogger, the most important thing is not to lose any person that is interested in my blog so why don’t we have the freedom to design our own ads. We ll be satisfied with our own result and if there s lack of audience we won’t be blaming anyone but ourselves .