The main purpose in using italics in the ads is to attract more people to click on ads in a site but the question is the following: is it good enough? especially that it s already in bold ,highlight and Color so why make it even more in Italic? will it make a difference.

Sometimes too much of makeup can be harmful and the readers unconsciously won’t like it. The point is that some people might find it attractive while others won’t.

For me as a blogger, the most important thing is not to lose any person that is interested in my blog so why don’t we have the freedom to design our own ads. We ll be satisfied with our own result and if there s lack of audience we won’t be blaming anyone but ourselves .

#1 Border and Background

Always use the background color of your webpage for your ad border and background:

#2 Ad block placement

Try to embed as much as you can your ad block within the text. For example, in the beginning of the text, place the ad in a div that floats on the right:


<div style="float:right; margin: 0 0 10px 10px;">
<!– your adsense code –>
</div>
Start writing your article here



For the large horizontal ads, place them centered between the header and the contents of your website.

#3 Ad Formats

Avoid the banner format since it has become a very well known ad format and your visitors will not even notice it.

The rectangular ads have proved to have a higher CTR especially when they’re embedded within the text.

On the other hand, the horizontant ads are easier to read than the vertical ones. So use Leaderboards for horizontal ads.

The recommended ad formats are:
- Large Rectangle: 336×280
- Medium Rectangle: 300×250
- Leaderboard: 728×90

#4 Colors

The dark green color has proved over time that it relaxes the visitor. In other words, the green color represents safety, success and trust:

Also, websites with white background have a higher CTR than websites with colored background. So try to place your ads in a white area!

#5 Link Units (Vertical)

Use a vertical link unit on the top of your side bar - It’s recommended to place this unit over the main menu of your website.

#6 Link Units (Horizontal)

Use a horizontal link unit under the top menu of your site - You can make this link unit as a separator between the header and the contents of the site.

#7 Firefox Referrals

Google adsense teem has recently approved to convince the users to try a product provided with the referrals units. Here’s a smart way to convince your users to download Firefox with Google toolbar:

#8 Which referral to show?

Do not show a Firefox referral unit for Firefox users. You can show a picaza referral instead!
Here’s a code you might use:


<!–[if IE]>
Place your firefox referral block here!
<![endif]–>



#9 Show less links on the page

It’s obvious that when you have too many links on your webpage, the probability to click on your ad will decrease. So try to stick to the neccessary links!

#10 Show targeted ads

If you want to show targeted ads on your site, use the ad section tags. The adsense robot will check for these tags and get keywords from text in between.


My non relevant text
<!– google_ad_section_start –>
My <b>relevant</b> text
<!– google_ad_section_end –>
My non relevant text



Stay tuned!

Google video appears to be trying new advertising methods, though the technique is old. Instead of integrating its video commercials before or at the end of the movie clip, Google video is inserting its ads in commercial breaks during the clip.

Nathan Weinberg points to this Charlie Rose clip from Google Video. Once you begin watching the video you’ll notice two blue boxes in the video time progress bar.

When the video reaches the blue squares,a 15-second-long commercial starts.
The blue boxes can be skipped; however, once the commercial starts,the viewer needs to go to its end to resume watching the DVD.